Life is really only as important as those you share it with.

And family is undeniably important - even when they're working your very last nerve.

Or perhaps your friends are your family?

At least they have the advantage of being chosen by you!

But forging close relationships comes with a caveat.

We live in a pretty big world - and too often, those you're emotionally close to are based at large geographical distance from you.

This can be really hard to deal with.

Even with advances in technology like Facetime, many of us find ourselves missing loved ones a lot of the time.

And this can be amplified during particular moments.

At big life events like marriages or births, the absence of a friend or family member can be felt even more acutely.

But this inspired one company.

And spawned a totally ingenious invention which is now swiftly taking over the internet.

Because, think about it.

Sure, you can keep in touch with phone calls and Facetime. But what about when you just want to let a friend know you're thinking of them?

And this gave one company an idea.

Gifting website Uncommon Goods already stocked a range of unique and interesting items.

But their latest launch?

Well, it might be the smartest yet. And even better? It's all about sending love to your faraway friends.

And the way you send your love?

Well, it's quite simple really - instead of a long, time-consuming message, you can just send over a quick buzz.

Think of it like a friendship bracelet ...

But updated for the 21st century. Finally, technology gets something right!

Because this friendship bracelet is more than just sentimental.

It actually works as a way to stay close to your friends - no matter how far away they are.

"They say distance makes the heart grow fonder, but it sure isn't easy," reads the website.

"Whether you're often miles apart or just spending the day in different locations, these waterproof silicone bracelets can keep you feeling close."

"Download the app that connects the set and tap your bracelet to send a Bond TouchTM to your loved one."

"Theirs will light up and vibrate, so they’ll know you're thinking about them." Can we say cute?

But for even more advanced communication?

"You can send up to 10 taps in one message, making it easy to incorporate unique rhythms or create your own secret code."

So if you want to say "I love you" ...

It could be as simple as a few taps on your app.

"The set of two makes dealing with that distance a little less rough, and they’re rechargeable, so wearing them every day is easy, too-even in the shower or pool."

"They’re waterproof. Optional additional bands available in Twilight Blue, Emerald Green, Ghost White, and Pink Sand."

Many are loving the idea.

via: Facebook

With more and more of us living at a distance, these couldn't be more needed.

Although there is a downside.

via: Facebook

You've just got to trust that your friends think about you as much as you'd hope!

We think they're a great idea!

Although at $98 for the pair, they are something of an investment. Curious about other weird and wonderful online purchases? Scroll on for the babygro with a difference!