There's nothing like sweaty cleavage to put you off wearing your favorite summer dresses.

Ever been out with a special someone on a romantic summer escapade? You've arrived totally prepared - you look great, you smell great, or so you think... You leave the date feeling like the sexiest, most sophisticated lady on the planet, only to get home and discover the eye-catching sweat marks seeping through your dress. Great.

Because, let's face it, they don't warn us about boob sweat in school, do they? No one ever told me: look, you're gonna need to deodorize your pits and underneath your lady lumps.

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Frankly, that advice would have been no good anyway - you can't deodorize away the perils of boob sweat on a hot summer day. If you've got big boobs, you'll know what I'm talking about.

But don't fear, this new product may be the answer to that summer problem. Forget hiding your boobs in baggy t-shirts!

Girl, it's time to wear whatever you darn well want.

Who's tried these freezable bra inserts?

Darla Sullivan from Dallas gave the coolers a four-star rating and said: "Used the bra coolers the first day that I got them. Texas had already reached at least 100 that week. Best purchase I have made. I would recommend to any female."

But, before we look at these bad boys, let's look at other ways that we could avoid boob sweat.